Some brands raise prices and people don’t even flinch. It’s not about cost—it’s loyalty. I was

looking at Interbrand’s 2024 Best Global Brands list and a few numbers stopped me. Ferrari’s

brand value jumped 21%. Hermès went up 15%. Prada climbed 14%. That kind of growth

doesn’t just happen by luck—it’s the payoff of strong brand equity. Not bad proof that brand

power pays. Those gains aren’t just luck—they’re proof that strong branding lets these

companies raise prices without losing their fans.

Take Ferrari, sitting at $13.1 billion now. They decided to branch out into fashion and esports,

instead of just staying in the supercar category. The brand now feels like an adventure and is

classic consumer-based brand equity. In fact, fans won’t budge at the sight of price hikes; they see it as an opportunity to enter an exclusive world with a thrill-seeking image. In my work with quick-hit marketing strategies, I’ve seen this firsthand—build those emotional hooks, and your demand stays rock solid, even when the economy wavers.

Still, expansion isn’t foolproof. Go to wild into unfamiliar areas, and you might lose your spark

which happened to Gap with their high-end flop years back. Transparency matters, and it’s

important to emphasize honest communication with customers; Ferrari’s straightforward

stories keep the trust alive and pitfalls away.

As entrepreneurs, we can borrow this: scrutinize your brand’s awareness and image, then dip a toe into new areas like tacking services onto products. Monitor sales shifts from price

experiments with straightforward tools, and never skimp on honesty to lock in loyalty.

By betting on equity instead of flash-in-the-pan tactics, these risers avoided the $3.5 trillion

value gap that’s plagued big brands over 25 years. Apply it to your setup, grab that audit today, and build a brand that’s tough as nails